Yes, you can. And it's actually easier than you think. It's just a matter of knowing how to position yourself. Even if you're new, you can get press. Of course, you have to have an expertise, talent, or skill you can monetize. There should be something notable to talk about. If you have these two things and you are committed to actively pitching yourself, you will get press in no time.
It's true you can work with a PR agency on retainer - and I have done this a couple times. But it will be pricey. Very pricey. So unless you're prepared to pay four figures monthly for an extended period of time (aka five figures), it's not doable. This is why it's really not a suitable option for most small business owners.
What's your PR background?
Years ago, I first worked as a PR account executive for a famous activist and actor targeting youth for anti-tobacco campaigns. Then, after six years in marketing agencies as a copywriter, when I went freelance, I did some press for corporate brands.
When I created my own shoe line, I hired a PR agency (and learned much of what not to do). Later, I went on to be the lead in a very high profile lawsuit that landed me in The New York Post, Forbes, Vanity Fair, HuffPost, Newsweek, and Vox among many others, giving me considerable exposure to journalists and their mindset as well as how to interview.
More recently, I worked with another PR firm for my online business, and I realized I could do much of this myself as I had the background. And now, I've done just that and managed to get ongoing press for my online business, quite easily.
What's your coaching style?
I coach with compassion, understanding, heart, and a little humor sometimes too. Think of it as having a latte with your BFF - except you'll bring your notepad or laptop to take notes.
Exactly how can you help me beyond this coaching session?
I'm a 7 figure copywriter, online business and life coach, as well as a certified hypnotherapist. One of my core mottos - from my own experience with manifesting a wildly successful career through affirmations and deep self belief - is that business is 80% mindset. In order to manifest, you have to have the right mindset. And in order to have the right mindset, you have to emotionally heal.
This is why I help creative, heart centered women like you start their own purpose filled business online and scale their brand with copy that converts, while increasing their self-love along the way. I do this through digital courses and coaching.
Who do you typically work with online?
Women I work with are those who have an expertise, talent, or skill and are interested in creating either a low ticket digital product with a product suite of courses or a high ticket coaching business or both. I coach you on how to pre-sell and launch, create your email list and grow it, make sales with the newest strategies, and develop funnels to sell on repeat 24/7 both organically and with paid ads.
Creating a digital course or coaching program takes time and dedication so it requires at least 3 months of us working together.
How do I work with you again after this first session?
If you want to create your signature digital course or coaching program, there are 2 ways we can work together:
I offer Market Like A Maven, a 3 month program (9 sessions)
(Create a digital course OR coaching program)
... or Blow Up Your Brand, a 6 month program (18 sessions).
(Create a digital course AND coaching program)
With each program, you get:
- 45 minute long sessions via phone calls three times a month
- Access to all digital books and courses that are released and available while working together
- Unlimited daily Voxer text and chat support (Monday through Friday)
What's covered in your coaching program?
Topics we can work on while creating your digital course or coaching program include...
Business focused such as: Audience Growth, Brand Story, Content Creation, Conversions, Copywriting, Email Marketing, Funnels (High Ticket + Low Ticket), Lead Generation (Organic + Paid), Mindset, Personal Branding, Social Media Marketing Strategies, and Social Media Ads.
Personal focused like: Life Challenges, Manifestation, Personal Relationships, and Self Development.
How can you help me create a digital course?
If you've fantasized about having your own digital course... If you've aspired to touch thousands of lives with your special gifts and your message... If the idea of creating a digital product once and selling it forever on repeat appeals to you... If you're feeling financially limited in your current business... If you want to wake up to daily pings with payments coming in while you get your beauty sleep...
My coaching program was designed to coach you to create a digital course by:
- Picking your course topic
- Getting clear on your ideal customer
- Naming and pricing your course
- Validating your idea and pre-selling
- Outlining, structuring, and recording your course
- Promoting your course with social media, email, webinars, and ads
How can you help me create a coaching program?
If you've always yearned to be a coach... If you've longed for a career that makes on impact on others' lives while giving meaning to your own... If you're ready to earn the income you deserve while serving people all over the world and stepping into your true purpose... If you desire to use your talents, skills, and knowledge to help others while creating your own schedule...
I can help you create a coaching program by...
- Refining your coaching skills
- Removing limiting beliefs to get clients and charge premium pricing
- Defining your niche and attracting dream clients
- Determining the specific end result you want your clients to achieve
- Structuring your coaching offering
- Creating a supportive environment for your clients
Will I get results with your business coaching?
I love these sessions and programs. I believe deeply in this work, but I cannot ethically guarantee or warrant any type of results. Additionally, there are no refunds for coaching due to the live element. So please ask any questions and get the answers you need before you enroll.
With that said, I believe this is a priceless investment that will be totally transformative for the woman who is ready to fully embrace it. The woman who is driven by living out her passions.
Do you have questions that haven't been answered here?
Email hello@tarlamakaeff.com for a reply.